An energy insurance claims company approached us for a website to tie together their direct B2B sales email campaign. Working in partnership with a law firm, they needed a professional website that represented them and their purpose.
We landed on a professional corporate design that made use of straightforward infographics to help explain the complicated process around insurance claims. They required a PDF deck that they could approach potential clients with, with an in-depth sales presentation that we later incorporated into the website and their email campaign. Email image embeds were a vital component of their sales strategy, making use of the infographics to smooth out the onboard process and stimulate conversions.